focus

Being back in Perth has been refreshing. I'm looking at things from a different perspective and it feels better. Work even feels a bit better. I hope this feeling can keep on going...

Advertising has been on my mind lately. Can you sell anything without a marketing strategy these days? Does everything have to possess a label. Advertising surrounds our society and we can't live without it. So do we join/embrace it? I've always hated realizing how much I succumb to ads. I to even admire how creative ads are these days ,even to an alternative audience. Is there such thing as good advertising?

If I were to hone my skills back into 3D it be used for 3 main purposes. Storytelling, advertising and Creativity. Talented artists can make a living off storytelling, though it takes time and patience. Advertising is where the big profits are... So who wants to fuck over another target audience with me?